What Are Content Credentials?
Content Credentials is the consumer-friendly branding for C2PA technology. Created by the Content Authenticity Initiative (CAI), it makes the complex world of digital provenance accessible to everyone.
Think of Content Credentials as a "nutrition label" for digital content — showing you who made it, how it was made, and what tools were used.
What Information Do Content Credentials Contain?
- Creator Identity — Who created or published the content
- Creation Tool — Which software or device was used (Photoshop, iPhone, DALL-E, etc.)
- Edit History — What modifications were made
- AI Disclosure — Whether AI was used in creation
- Timestamp — When the content was created or modified
Where You'll See Content Credentials
Content Credentials appear across the creative ecosystem:
- Adobe Photoshop & Lightroom — Built-in Content Credentials panel
- Camera hardware — Nikon Z9, Canon EOS R1, Leica M11-P, Sony α9 III
- Social media — Facebook, Instagram, LinkedIn, X (Twitter)
- Stock photography — Adobe Stock, Getty Images
The Content Authenticity Initiative (CAI)
The CAI is an Adobe-led community of media companies, tech firms, and NGOs promoting Content Credentials adoption. With over 3,500 members, it's driving the standard toward universal adoption.
How to Check Content Credentials
Use free tools like C2PA Checker to inspect Content Credentials in any image. Simply upload a file to see the full provenance chain, digital signature, and AI detection results.
